What’s a Brand Identity?
January 18, 2021
Your brand is more than just a logo or the name of your company. It delivers a message about who you are and determines how they feel about you.
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Your brand is more than just a logo or the name of your company. It delivers a message about who you are and determines how they feel about you.
Onsite signage is an important part of any brick and mortar business. Keeping your customers informed on company policies, wayfinding, and events are all key to a healthy customer/business relationship.
Your social media feed isn’t a robot. It’s not a mysterious prince from a foreign land. It’s your voice, representing your brand. It’s you.
Your choice, but a good name is everything when establishing a solid brand.
Great design, great art, great music… it’s all about evolving. I’ve long believed that if you think what you do is perfect, it’s probably not.
Creating a beautiful and streamlined graphic that is easy to digest, easy to look at and easy to read is my favorite puzzle to solve.
People don’t “read” a website, they scan it. Your users will absorb more content if you feed it to them in small, memorable, bite-sized pieces.
My favorite part of creating or refreshing a brand identity is picking the right color palette.
There’s an analogy we use when describing social media to our clients: Each social media network is like a different sort of social gathering.
We were proud to have been invited to work with the National Museum of the Marine Corps on an interactive experience for visitors.
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