Name • Strategic Planning • Brand Identity • Digital & Print Collateral • Event Facilitation • Event Marketing • Email Marketing • Social Media • Photography • Videography • Website Design & Development • Copywriting • Brand Reputation Management • 3rd Party Integration • UI & UX • Signage Package • SEO • SEM • SMM
Scott’s Addition is Richmond’s fastest growing neighborhood. Home to an eclectic mix of apartments, shops, restaurants, breweries and more, this historic district has morphed from an industrial zone into a hip adult playground. SNP’s newest development is here, and brings a mixed-use property featuring ground-level commercial space 6 floors of luxury apartments. At seven stories, the street address – a commanding presence at the corner of Broad Street and Summit Avenue – combined with the building’s abundance of windows, allowed us to use height and vistas to coin the development “The Summit.” A proliferation of balconies and luxury-style amenities lend a resort feel, so we chose a vibrant, Miami-like color palette and Deco design cues to bring together our chosen tag line: Urban Edge. Luxury Attitude.


Being in a neighborhood experiencing a building boom presented a unique set of marketing challenges. Many of The Summit’s peers have similar packages of appliances, finishes, and amenities. Using the location, we brought attention-grabbing signage and banners to attract anyone utilizing this gateway to Scott’s Addition. A highly visual website entices viewers with scenes of balconies, common spaces, and the vistas from The Summit. Marketing introduces newcomers to the many restaurants, breweries, and entertainment venues surrounding the property. We positioned The Summit at Scott’s Addition as a most desirable place to live, work, and play.
the summit iphone
the summit iphone 2
The Summit imac