Introducing Kids to the Power of the Great Outdoors
Passages Adventure Camp has been introducing Central Virginia’s kids to the power of outdoor adventure since 1990. Through kayaking, rock climbing, mountain biking, rappelling, wilderness survival, and hiking, these campers build confidence, develop new friendships, and foster a lifelong love of the outdoors. As the ever-looming online presence grows stronger in children’s lives, Rocket Pop partnered with Passages in order to share our passion for the outdoors with parents and children alike. We create connections, inspiring growth through shared adventure.
While LaDIFF is committed to providing an elegant brick & mortar retail experience, we sought to bring their showroom to life in a digital space by combining rich, immersive, and cohesive content with a seamless web experience in order to entice a visit to the physical space. We have also aimed to make the brand experience more approachable to LaDIFF’s younger, digitally-fluent audiences looking to outfit their first apartment or home.
Armed with the experience & data from camp management, park personnel, campers, and parents alike, we set out to create an impactful creative marketing approach to share the stories of just what this camp means to the RVA community. Through a strong content-driven approach filled with personality, video testimonials from campers & parents, rich photography, engaging paid & organic social campaigns, and cohesive print collateral, Rocket Pop revealed Passages Adventure Camp not only as a viable Summer option, but the best one.