passages adventure camp

Introducing Kids to the Power of the Great Outdoors


Strategic Planning • Brand Identity • Digital & Print Collateral • Event Marketing • Email Marketing • Social Media • Photography • Videography • Copywriting • Brand Reputation Management • Media Relations • Signage Package • SMM

Passages Adventure Camp has been introducing Central Virginia’s kids to the power of outdoor adventure since 1990. Through kayaking, rock climbing, mountain biking, rappelling, wilderness survival, and hiking, these campers build confidence, develop new friendships, and foster a lifelong love of the outdoors. As the ever-looming online presence grows stronger in children’s lives, Rocket Pop partnered with Passages in order to share our passion for the outdoors with parents and children alike. We create connections, inspiring growth through shared adventure.


Let’s face it. We know our kids are spending too much time online these days (and some of us as well). As competition within the summer camp community continues to grow within different industries, Rocket Pop sought to maximize Passages Adventure Camp’s full potential as an empowering outdoor alternative to a summer spent online. We aimed to not only secure the registration of previous campers, but to expand the brand awareness & reach throughout Central, Virginia.


While LaDIFF is committed to providing an elegant brick & mortar retail experience, we sought to bring their showroom to life in a digital space by combining rich, immersive, and cohesive content with a seamless web experience in order to entice a visit to the physical space. We have also aimed to make the brand experience more approachable to LaDIFF’s younger, digitally-fluent audiences looking to outfit their first apartment or home.

LaDiff interior shot


Armed with the experience & data from camp management, park personnel, campers, and parents alike, we set out to create an impactful creative marketing approach to share the stories of just what this camp means to the RVA community. Through a strong content-driven approach filled with personality, video testimonials from campers & parents, rich photography, engaging paid & organic social campaigns, and cohesive print collateral, Rocket Pop revealed Passages Adventure Camp not only as a viable Summer option, but the best one.

Passages Tobin Image

Rocket Pop was quick to rival the commitment I had in the Passages brand. They ask. They listen. They reflect. They believe. They create. They deliver and they don't stop. For every idea they have, there's someone in-house at Rocket Pop who can bring it to life.