Housing Opportunities Made Equal
For over five decades, Housing Opportunities Made Equal (HOME) has advocated and provided support for those facing housing discrimination in all its forms. These include the rights of people regardless of color, sex, religion, nationality, disability and more. It was our extreme honor to be asked to accompany them as they ushered in a new era of engagement with those they serve.
Our first task was to redesign their website. Those facing housing discrimination may be confused about what constitutes discrimination and what their rights are. Simplified messaging told the story of HOME quickly, and a streamlined user experience created obvious avenues towards the pathways of possible relief. While laws and regulations are complicated, we used simple language to illustrate the mission of HOME and explain the rights of renters and homeowners.
We also created several engaging videos to both celebrate the history of HOME and demonstrate their impact on the current housing environment. Using archival footage combined with interviews with stakeholders (including Senator Tim Kaine of Virginia, who as an attorney won a landmark discrimination case against one of America’s largest insurance companies) we told the story of where HOME began, how they impact lives today, and their plans for tomorrow.