I4G article

Using the Internet to Support Small Businesses

If you’re a small mom & pop, brick & mortar business, exploring the opportunities of digital marketing can mean the difference between success and failure. Our friends at Alliance Group introduced us to a project and asked if we would tell our story.

We like getting results. We’re also constantly on the hunt for tools and methods that will make those results better.

If creating a Google Business profile for a client affords them greater credibility, then perhaps some AdWords, images, and timely posts will raise that profile.

If creating a social media presence opens up a dialogue between a client and their customers, what can we do to open up that dialog to a larger audience?

Internet for Growth is an initiative from the Interactive Advertising Bureau, which is a national trade association. Congress is contemplating measures that would limit the effectiveness of the tools that folks like us use to expand the reach of small businesses.

If you’re a small mom & pop, brick & mortar business, exploring the opportunities of digital marketing can mean the difference between success and failure. Our friends at Alliance Group introduced us to this project and asked if we would tell our story. We gladly shared.

We use these methods and tools every day to expand the reach of our clients beyond their traditional regional markets.

Read our story here.

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