Name • Strategic Planning • Brand Identity • Tagline • Digital & Print Collateral • Event Facilitation • Email Marketing • Social Media • Photography • Videography • Website Design & Development • Copywriting • Brand Reputation Management • Signage Package • SEO • SEM • SMM

SNP Properties is dedicated to driving Richmond forward with a combination of new construction developments and historic property renovations while creating a desirable place to live, work and play to bring synergy to some of the most iconic neighborhoods in the City of Richmond. SNP’s portfolio is growing rapidly and with each new asset, Rocket Pop has been engaged to name, brand, and market each property: The Mezzo at City Center, The Penny at Jackson Ward, Vida East at Church Hill, and The Summit at Scott’s Addition. Before we dove into the individual assets, we branded the parent: SNP Properties.


When SNP took ownership of this property, it lacked character and had suffered from inattentive management. Through a robust messaging and renovation program, we were able to help SNP fold this property into the dynamic Arts District at City Center and highlight the unique character of and vast improvements to The Mezzo Lofts.

the mezzo lofts iphone
the mezzo lofts iphone