OUR ENGAGEMENT

Strategic Planning • Event Brand Identity • Digital & Print Collateral • Email Marketing • Social Media • Photography • Videography • Website Design & Development • Copywriting • 3rd Party Integration • UI & UX • SEO • SEM • SMM

Since 1980, LaDIFF has been a leader in contemporary furniture for residential & commercial clients throughout the Mid-Atlantic. While their 55,000+ sq ft. 3-story showroom has long been a focal point of the downtown RVA skyline, making it come to life online is another story. That’s where we come in. Rocket Pop has partnered with LaDIFF to establish & grow their digital presence and build relationships with their ever-evolving audiences.

GOALS

While LaDIFF is committed to providing an elegant brick & mortar retail experience, we sought to bring their showroom to life in a digital space by combining rich, immersive, and cohesive content with a seamless web experience in order to entice a visit to the physical space. We have also aimed to make the brand experience more approachable to LaDIFF’s younger, digitally-fluent audiences looking to outfit their first apartment or home.

GOALS

OUR STRATEGY

We set the stage for a successful digital advertising effort through the creation of rich & vibrant content that work in tandem to bring the LaDIFF showroom to life. On-site & remote photography, carefully curated email marketing campaigns, concept-to-creation web design, SEO, and comprehensive organic & paid social campaigns on Facebook & Instagram all align to convert their growing fanbase into customers.