Modern Furniture & Home Decor since 1980
Strategic Planning • Event Brand Identity • Digital & Print Collateral • Email Marketing • Social Media • Photography • Videography • Website Design & Development • Copywriting • 3rd Party Integration • UI & UX • SEO • SEM • SMM
Since 1980, LaDIFF has been a leader in contemporary furniture for residential & commercial clients throughout the Mid-Atlantic. While their 55,000+ sq ft. 3-story showroom has long been a focal point of the downtown RVA skyline, making it come to life online is another story. That’s where we come in. Rocket Pop has partnered with LaDIFF to establish & grow their digital presence and build relationships with their ever-evolving audiences.
While LaDIFF is committed to providing an elegant brick & mortar retail experience, we sought to bring their showroom to life in a digital space by combining rich, immersive, and cohesive content with a seamless web experience in order to entice a visit to the physical space. We have also aimed to make the brand experience more approachable to LaDIFF’s younger, digitally-fluent audiences looking to outfit their first apartment or home.