Barracks Road has been home to an eclectic mix of nationally recognized retailers and locally owned businesses since 1959. Creating marketing materials for the leasing team that appeal to this diverse tenant mix continues to be a fun challenge for Rocket Pop. Digital and print leasing brochures catering to Mom & Pop businesses and national retailers have been created.
To keep shoppers “in the know,” we’ve created window graphics to announce upcoming shops and events, permanent signage for business owners, and temporary signage for upgrades and construction activity. A mixture of content creation, paid ads, and contests were used to engage social media users, and entice user-generated content.