We are engaged with American Tap Room as they venture into the Richmond market. As we introduce the brand to Richmonders, we ask for your opinion with regards to menu design and layout.

Menu items at American Tap Room are made fresh daily, and recipes are from scratch. Which menu look and format would best convey the fresh and made from scratch menu that will be offered?

1. 11×17 no cover, heavy stock paper, food printed on front, beverages printed on back

menu1    menu1-2

2. 11×17 plastic sleeve with printed menu, food printed on front, beverages printed on back, inserted into sleeve

Option 2  sample1-2

3. 8.5×14 leather bound cover with two pockets, one pocket for food menu, one pocket for beverage menu

sample3

 

4. 8.5×11 leather bound cover with two pockets, one pocket for food menu, one pocket for beverage menu, LED back lit screens.

backlit

 

To see more of this survey, Click Here.

About The Author

Peyton came to Rocket Pop Media after graduating from Maryland Institute College of Art's prestigious design program. She interned with us for a month before being asked to come on board as a full time Designer. When not designing and learning the dark arts of development, she keeps her feet on the ground and her hands in the soil by patio farming and training bonsai. She can also be found painting, riding her bike, or reading anything put out by McSweeney's.
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