Caring Voice Coalition is a national non-profit organization that works to improve the lives of patients with chronic and life-threatening illnesses. Their outreach services provide financial, educational, and emotional support otherwise unavailable to these individuals who need help the most.
Mission:Tell a Human Story
Impressed with the video work that they had seen us do for other clients, we were initially approached about producing a series of video pieces that would focus on telling the human stories of CVC patients and their community. Unsure of how to market these videos and intrigued by the value of being able to go full circle with one agency, they decided to expand their relationship with Rocket Pop Media to help consolidate and unify their messaging for a more cohesive approach to brand marketing.
In addition to complete corporate videos and over 20 short-form patient testimonials, we created a web and social design that focused on their stories with clear calls to action. The clean, iconic design loads quickly on a variety of platforms and mobile devices, and provides for sharing components linking news, updates, and events that are of importance to the CVC community.
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