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Case Studies

It’s not enough to create something and set it free. Your brand is an organic, living thing. Your message needs to reflect its growth through the use of new media and old; through print or professional video, through arresting web design or interactive social media presence.We love telling your story in inventive and ingenious ways. We do this for one reason: to engage your clients as partners in the success of your business.

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  • Brendan Howard

    New Media Strategist

    We hooked Brendan because he was a sales manager for Hohner, and we needed harmonicas. We didn’t realize that he had a degree in marketing from VCU and had great experience in branding, strategy, and design. It helps that he plays sax, guitar, bass, and piano, and has gigged with ska, punk, hardcore, and rock bands. We’re kinda musical here at The Pop. Brendan is a veritable font of Seinfeld trivia, and has bowled a 267 – no small challenge. He’s also the second tallest Rocket Pop Media employee, and is tied for the most sarcastic. That’s a tough list to get on here.

  • Cara Dickens

    Vice President and Producer

    As the founding Vice President and Producer, Cara keeps the trains running. A vocal advocate for local businesses, she directs content, turnkey marketing, and advertising solutions for our variety of clients.

    Cara has a strong background in sales, leadership, and team building, and has an indomitable entrepreneurial spirit. She was a founding partner in Glass & Powder Boardshop, and helped grow that startup from a single storefront to an almost $3 million business. She has been honored with the Greater Richmond Chamber of Commerce “Impact Award," the Watersports Industry Association "Dealer of the Year," the Small Business Administration "Entrepreneur of the Year," the Virginia Lawyer's Weekly "Influential Women of Virginia," and was named the National Association of Women Business Owners' “Rising Star."

    Prior to launching her own businesses, she supervised hiring and training at several corporate and private restaurants and studied at Florida Atlantic University and Virginia Commonwealth University.

    A talented cook and devoted mother, she shares a passion for music and “Cara Pot Pie” with her husband, Scott, and hopes to one day swap recipes with Chris Cornell.

  • Chris Crews

    Copy Monkey

    After a lengthy tour managing burgers and beers, Chris left his career in hospitality to chase his dream of big words. As head copy-monkey and content manager, he creates and is editor for the various blogs, newsletters and articles produced at Rocket Pop Media.

    A former test-driver for Lawn Boy, Chris received higher education in Maryland (go Terps!) and was accepted into the prestigious Ringling Bros. Barnum & Bailey Clown College in Winter Park, Florida.

    A mediocre bassist, average drummer, and kickin’ country & blues harmonica player, he can often be found chasing trains with his son, The Spud. He’s a tater tot.

  • Jay Laiche

    Web Developer

    Jay came to us as a raw recruit, wet behind the ears, and eager to learn how to march in a straight line. We quickly discovered, however, that he was a self-professed “Digital Buddha.” He thinks things like websites should be unobtrusive and intuitive. This is often an unusual quality in a code monkey. Also unusual is Jay’s involvement in Sigma Tau Delta’s International English Honors at Virginia Tech. Working in the world of code turns common conversation into a complicated series of acronyms and grunts, so his ability to craft a phrase is an asset. He’s taught us a thing or two. At the end of the summer, Jay returned to Tech to finish his degree in professional writing with a Web Concentration, and after a period of pleading, begging, and offers of weekly donuts, he agreed to graduate early and join us as a full-fledged Rocket Popper. He’s that good, and we love donuts. Jay’s had experience in social media management, SEO, entertainment reporting, Wordpress, HTML, and more. He’s also - like most of us - a music junkie, avid snowboarder, and fan of the great outdoors.

  • Julie Ralston

    Graphic Designer & Web Developer

    We’ll admit it: We poached Julie from somewhere else – Her. She was steadfastly helming her own ship at Jules Design, creating beautiful media and web design, when she appeared as a blip on our radar. She also worked in visitor services at The American Civil War Center at Historic Tredegar, and that comes in handy when your office is in Richmond, Virginia. Julie’s only stumbling block in joining our team was her BS in History from Radford University. The boss, you see, is a Hokie. Julie has always had a thing for graphic design and created her first website at 13. Along the way, she’s developed her eye and built a loyal following of fans. She’s brought these things to Rocket Pop Media, and is eagerly sharing in our process. She won’t share her husband, Steven, or her dog Madison, but we’re wearing her down.

  • Peyton Sorah

    Designer & Developer

    Peyton came to Rocket Pop Media after graduating from Maryland Institute College of Art's prestigious design program. She interned with us for a month before being asked to come on board as a full time Designer. When not designing and learning the dark arts of development, she keeps her feet on the ground and her hands in the soil by patio farming and training bonsai. She can also be found painting, riding her bike, or reading anything put out by McSweeney's.

  • Russ Berge

    Russ came to us the long way around. Originally from Virginia, he had planted his feet firmly on the beaches and coastlines of North Carolina and Texas before returning to Richmond. At least his travels allowed him to keep his accent and Southern Charm. Russ attended Dare County and Anne Arundel Community Colleges before launching into his career of manipulating SEO, QR Codes, HTML CSS, FTP, and a bunch of other upper-case acronyms. When not performing his magic on our websites, Russ spends as much time as possible outdoors, hiking and fishing with his lovely wife and four adorable kids. He also likes to cook. Being the patriarch of a family of five and having a passion for food makes him a good fit for our ragtag clan of moppets.

  • Scott Dickens

    President & Executive Producer

    Scott started in marketing, but quickly acquired a taste for his own ventures. In addition to working with Ziff-Davis, he has launched his own companies, bands, and has won awards for his retail businesses.

    In 2001, he founded Rocket Pop Media as a vehicle for video and advertising, for his own company and other Richmond businesses. Over a decade later, the company has grown to incorporate all forms of interactive advertising, linking web, mobile apps, video, and social media campaigns for local, regional, and national clients. Video has remained a key component, but Rocket Pop Media is now much, much more…and still his baby.

    Scott is a frequently requested speaker, addressing groups about topics ranging from social media, marketing, leveraging video, to personal challenges and small businesses. He loves working with his wife, Cara, and raising his son as a “city kid”. When not at the office, he can be found roaming Richmond’s Museum District. He has an obsession for technology, social media, and Apple products, and hopes to one day play guitar for Scarlett Johansson.