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2530 W. Main Street
Richmond, VA 23220
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Case Studies

It’s not enough to create something and set it free. Your brand is an organic, living thing. Your message needs to reflect its growth through the use of new media and old; through print or professional video, through arresting web design or interactive social media presence.

We love telling your story in inventive and ingenious ways. We do this for one reason: to engage your clients as partners in the success of your business.

  • Alyssa Chang

    Web Designer and Developer

    Alyssa came to us from the DC area but moved to Richmond to attend VCU. She developed her interest in web design at the age of 12 when her mom prompted her to enter a web design contest. As a junior at Lake Braddock Secondary School she designed a logo for the sports department that is in use to this day!

    She graduated from VCU in 2010 with a BFA in Graphic Design, and broke up her studies with a 4-year run as a VCU Gold Rush Dancer. She was also a cheerleader for the Richmond Raiders. She still likes to teach the occasional dance class, and is a cupcake baker of local acclaim.

  • Andre Dublin

    Lead Web Developer and Project Manager

    A Portsmouth native, Andre spent time in England and Queens, New York before coming up the James to Richmond. After designing his first web site in high school, he received a degree in Web Development from Phoenix University and has never stopped learning the language of the Internet. He is fluent in a variety of acronyms and such dialects as JavaScript, Ajax, PHP, Ruby, and Cocoa Touch, but generally verbalizes in code. He’s taken his curiosity for language to a new level with us.

    When not hammering on his keyboard, he hammers on his guitar. An experienced rock climber, he fuels himself with his own adventurous cooking. Monsieur Dublin enjoys capping off a repas gastronomique with an après manger of bacon ice cream.

  • Anna Waddelove

    New Media Content Strategist

    It was a dark and stormy night in 1984. Mother Waddelove felt the first pangs of labor, eagerly anticipating the joy that would become Anna.

    Anna graduated with a BA in Photography and Digital Media in 2006 from the prestigious Cambridge School of Art and Design (pretty fancy!). Still a traveler, she has lived in Rome and Bologna in Italy, and recently visited Wales. Her first stint out of college was in Washington, D.C. at The National Geographic Society. There, she was a researcher for their amazing Image Collection, a resource of photos and artwork spanning original Autochromes, the Alexander Graham Bell Collection, and the most recent images from their Stratosphere Collection.

    Anna’s freelance work, both as a writer and a photographer, took her from D.C. to New York, and finally brought her to us here in Richmond, where she has managed to remain for the past year. Aside from her disdain for Dallas Cowboys fans and a deep addiction to Diet Coke, we think that we’ll keep her.

  • Cara Dickens

    Vice President and Producer

    As the founding Vice President and Producer, Cara keeps the trains running. A vocal advocate for local businesses, she directs content, turnkey marketing, and advertising solutions for our variety of clients.

    Cara has a strong background in sales, leadership, and team building, and has an indomitable entrepreneurial spirit. She was a founding partner in Glass & Powder Boardshop, and helped grow that startup from a single storefront to an almost $3 million business. She has been honored with the Greater Richmond Chamber of Commerce “Impact Award," the Watersports Industry Association "Dealer of the Year," the Small Business Administration "Entrepreneur of the Year," the Virginia Lawyer's Weekly "Influential Women of Virginia," and was named the National Association of Women Business Owners' “Rising Star."

    Prior to launching her own businesses, she supervised hiring and training at several corporate and private restaurants and studied at Florida Atlantic University and Virginia Commonwealth University.

    A talented cook and devoted mother, she shares a passion for music and “Cara Pot Pie” with her husband, Scott, and hopes to one day swap recipes with Chris Cornell.

  • Chris Crews

    Copywriter

    After a lengthy tour managing burgers and beers, Chris left his career in hospitality to chase his dream of big words. As head copy-monkey and content manager, he creates and is editor for the various blogs, newsletters and articles produced at Rocket Pop Media.

    A former test-driver for Lawn Boy, Chris received higher education in Maryland (go Terps!) and was accepted into the prestigious Ringling Bros. Barnum & Bailey Clown College in Winter Park, Florida.

    A mediocre bassist, average drummer, and kickin’ country & blues harmonica player, he can often be found chasing trains with his son, The Spud. He’s a tater tot.

  • David East

    New Media Content Strategist

    After spending four years at North Carolina’s Elon University, David returned to his hometown of Richmond with a degree in Strategic Communications and a thirst for vengeance. An avid snowboarder, he turned a chance encounter with the owners of Glass & Powder Boardshop into a position with the fledgling Rocket Pop Media. In addition to his talent for assimilating a client’s voice, he is also the resident analytics alchemist.

    David spends his days listening to music released before his birth, running computer models for the coming zombie apocalypse on the machine he built from scratch, and waiting for George R.R. Martin to kill more of his favorite characters. David attributes his success to his blood caffeine level on par with the average commercial soft drink.

  • Don Jonathan Webb

    Videographer and Editor

    He runs, he lights, he shoots, he edits. From concept to motion graphics ending, Don Jonathan does it all.

    Don Jonathan earned his Bachelor’s Degree in Kinetic Imaging from Virginia Commonwealth University and has created and produced documentaries for the Student National Medical Association, Americorps, and was a program leader for Art 180.

    Working from a yurt that channels his creativity, Don Jonathan also enjoys writing and volunteering. The former lead singer of the boy band HeartThrob7 now entertains with spot-on impersonations of Barack Obama, Morgan Freeman, and Lord of the Rings Gollum.

  • Jereme Yoho

    Graphic Designer & Web Developer

    Hailing from Richmond, VA, Jereme graduated from VCU's Graphic Design department with a Bachelor of FIne Arts in 2009. Having spent four and a half years nurturing an immense love for typography, print, grid systems, design fundamentals, and overall geekery - it seemed a suitable course to pursue a career mixing design and another of his loves, web technologies.

    While he is one of our resident design junkies, he also shares a common fixation as some of the other staff members. Nicknamed "The Shredder", Jereme is often found on stage tearing it up with his band Medusa Switch on guitar. When not melting faces and kerning type faces, he can be found enjoying some downtime with his Sugar Gliders and a good fantasy novel.

  • Jess Erwin

    Client Services Administrator

    Jessica is a Lynchburg native who graduated from Mary Baldwin College (one of the oldest all-female institutions in the South). Listed on the National Register of Historic Places, Mary Baldwin counts Tallulah Bankhead and Jessica Erwin in their list of notable alumni. But we wander.

    While studying as a Mary Baldwin Squirrel, Jessica focused on Communication with an emphasis on photography, graphic design, and film production. That led to a stint with Richmond’s ABC affiliate, WRIC Channel 8. After satisfying her inner news geek by doing everything from running cameras, to adjusting lighting, to stroking the talent, Jessica landed with us.

    When not operating as a “Jill-of-all-trades” here at Rocket Pop, Jessica reflects on her experiences in the hospitality industry by expanding her knowledge of craft beers.

  • Scott Dickens

    President & Executive Producer

    Scott started in marketing, but quickly acquired a taste for his own ventures. In addition to working with Ziff-Davis, he has launched his own companies, bands, and has won awards for his retail businesses.

    In 2001, he founded Rocket Pop Media as a vehicle for video and advertising, for his own company and other Richmond businesses. Over a decade later, the company has grown to incorporate all forms of interactive advertising, linking web, mobile apps, video, and social media campaigns for local, regional, and national clients. Video has remained a key component, but Rocket Pop Media is now much, much more…and still his baby.

    Scott is a frequently requested speaker, addressing groups about topics ranging from social media, marketing, leveraging video, to personal challenges and small businesses. He loves working with his wife, Cara, and raising his son as a “city kid”. When not at the office, he can be found roaming Richmond’s Museum District. He has an obsession for technology, social media, and Apple products, and hopes to one day play guitar for Scarlett Johansson.