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Case Studies

It’s not enough to create something and set it free. Your brand is an organic, living thing. Your message needs to reflect its growth through the use of new media and old; through print or professional video, through arresting web design or interactive social media presence.We love telling your story in inventive and ingenious ways. We do this for one reason: to engage your clients as partners in the success of your business.

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  • Cara Dickens

    Vice President and Producer

    As the founding Vice President and Producer, Cara keeps the trains running. A vocal advocate for local businesses, she directs content, turnkey marketing, and advertising solutions for our variety of clients.

    Cara has a strong background in sales, leadership, and team building, and has an indomitable entrepreneurial spirit. She was a founding partner in Glass & Powder Boardshop, and helped grow that startup from a single storefront to an almost $3 million business. She has been honored with the Greater Richmond Chamber of Commerce “Impact Award," the Watersports Industry Association "Dealer of the Year," the Small Business Administration "Entrepreneur of the Year," the Virginia Lawyer's Weekly "Influential Women of Virginia," and was named the National Association of Women Business Owners' “Rising Star."

    Prior to launching her own businesses, she supervised hiring and training at several corporate and private restaurants and studied at Florida Atlantic University and Virginia Commonwealth University.

    A talented cook and devoted mother, she shares a passion for music and “Cara Pot Pie” with her husband, Scott, and hopes to one day swap recipes with Chris Cornell.

  • Chris Crews

    Copy Monkey

    After a lengthy tour managing burgers and beers, Chris left his career in hospitality to chase his dream of big words. As head copy-monkey and content manager, he creates and is editor for the various blogs, newsletters and articles produced at Rocket Pop Media.

    A former test-driver for Lawn Boy, Chris received higher education in Maryland (go Terps!) and was accepted into the prestigious Ringling Bros. Barnum & Bailey Clown College in Winter Park, Florida.

    A mediocre bassist, average drummer, and kickin’ country & blues harmonica player, he can often be found chasing trains with his son, The Spud. He’s a tater tot.

  • Doug Callahan

    Doug Callahan is fresh off a decade of work in various forms of journalism, which he studied while at James Madison University as an undergrad and at Virginia Commonwealth University as a grad student. He’s worked for newspapers, magazines and publishing companies as a copy editor, publication manager and producer. Although, if you count pre-adult jobs, there’s also fast-food cook, busboy, server, bartender, librarian, landscaper, telemarketer, file clerk, personal assistant, caterer, dogsitter, dishwasher, musician and probably a few more he doesn’t want to share.

    Though a self-proclaimed “word guy,” Doug is also skilled in media strategy, content management, beard-growing and more. His other notable talents include the ability to move his scalp and play the “William Tell Overture” on his teeth. Here at Rocket Pop, he’s handling several companies’ blogs, website copy and social media accounts. That’s just for now, though. Who knows what's next?

    When he’s not busy with all of that, he’s probably hanging around Richmond with his beautiful wife and his equally-beautiful-but-in-a-different-way greyhound.

  • Julie Ralston

    Graphic Designer

    We’ll admit it: We poached Julie from somewhere else – Her. She was steadfastly helming her own ship at Jules Design, creating beautiful media and web design, when she appeared as a blip on our radar. She also worked in visitor services at The American Civil War Center at Historic Tredegar, and that comes in handy when your office is in Richmond, Virginia.

    Julie’s only stumbling block in joining our team was her BS in History from Radford University. The boss, you see, is a Hokie.

    Julie has always had a thing for graphic design and created her first website at 13. Along the way, she’s developed her eye and built a loyal following of fans. She’s brought these things to Rocket Pop Media, and is eagerly sharing in our process. She won’t share her husband, Steven, or her dog Madison, but we’re wearing her down.

  • Lloyd Young

    Web Designer & Brand Strategist

    While born and raised in Richmond, designer and brand strategist Lloyd Young traveled to Olympia, Washington’s Evergreen State College for a photography degree. After working professionally in New York, she returned to Richmond, attended graduate school at VCU for interior architecture, and then had her “ah-ha” moment. It was the images and branding that moved her – not always the process. Over a few years of freelance work, she connected with several Fortune 500 companies through projects with The Mom Complex and Richmond’s Martin Agency. To keep fresh, she designs a logo a day (check out her instagram, @logoperday). She’s a parent to Paco, a loving pit bull mix, a friend to all whales, and sworn enemy to all jellyfish. And, yes, Lloyd is a girl’s name.

  • Scott Dickens

    President & Executive Producer

    Scott started in marketing, but quickly acquired a taste for his own ventures. In addition to working with Ziff-Davis, he has launched his own companies, bands, and has won awards for his retail businesses.

    In 2001, he founded Rocket Pop Media as a vehicle for video and advertising, for his own company and other Richmond businesses. Over a decade later, the company has grown to incorporate all forms of interactive advertising, linking web, mobile apps, video, and social media campaigns for local, regional, and national clients. Video has remained a key component, but Rocket Pop Media is now much, much more…and still his baby.

    Scott is a frequently requested speaker, addressing groups about topics ranging from social media, marketing, leveraging video, to personal challenges and small businesses. He loves working with his wife, Cara, and raising his son as a “city kid”. When not at the office, he can be found roaming Richmond’s Museum District. He has an obsession for technology, social media, and Apple products, and hopes to one day play guitar for Scarlett Johansson.

  • Zach Wish

    Strategist

    Zach is our resident jack-of-all-trades and master of at least one or two of them. With an ever changing lineup of Brand Strategy, SEO, Design, Social Media Management, and photography, we keep him on his toes. His background of sales & marketing in the music industry comes in handy not only with clients but also in keeping up the office musician quota. Out of the office you’ll catch him riding bikes, playing in a few bands, and taking apart motorcycles & pinball machines (hopefully putting them back together again).