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Richmond, VA 23220
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Case Studies

It’s not enough to create something and set it free. Your brand is an organic, living thing. Your message needs to reflect its growth through the use of new media and old; through print or professional video, through arresting web design or interactive social media presence.We love telling your story in inventive and ingenious ways. We do this for one reason: to engage your clients as partners in the success of your business.

View Case Studies

  • Alyssa Paulette

    Web Designer and Developer

    Alyssa came to us from the DC area but moved to Richmond to attend VCU. She developed her interest in web design at the age of 12 when her mom prompted her to enter a web design contest. As a junior at Lake Braddock Secondary School she designed a logo for the sports department that is in use to this day!

    She graduated from VCU in 2010 with a BFA in Graphic Design, and broke up her studies with a 4-year run as a VCU Gold Rush Dancer. She was also a cheerleader for the Richmond Raiders indoor football team. She still teaches the occasional dance class, and is a cupcake baker of local acclaim.

  • Cara Dickens

    Vice President and Producer

    As the founding Vice President and Producer, Cara keeps the trains running. A vocal advocate for local businesses, she directs content, turnkey marketing, and advertising solutions for our variety of clients.

    Cara has a strong background in sales, leadership, and team building, and has an indomitable entrepreneurial spirit. She was a founding partner in Glass & Powder Boardshop, and helped grow that startup from a single storefront to an almost $3 million business. She has been honored with the Greater Richmond Chamber of Commerce “Impact Award," the Watersports Industry Association "Dealer of the Year," the Small Business Administration "Entrepreneur of the Year," the Virginia Lawyer's Weekly "Influential Women of Virginia," and was named the National Association of Women Business Owners' “Rising Star."

    Prior to launching her own businesses, she supervised hiring and training at several corporate and private restaurants and studied at Florida Atlantic University and Virginia Commonwealth University.

    A talented cook and devoted mother, she shares a passion for music and “Cara Pot Pie” with her husband, Scott, and hopes to one day swap recipes with Chris Cornell.

  • Chris Crews

    Copywriter

    After a lengthy tour managing burgers and beers, Chris left his career in hospitality to chase his dream of big words. As head copy-monkey and content manager, he creates and is editor for the various blogs, newsletters and articles produced at Rocket Pop Media.

    A former test-driver for Lawn Boy, Chris received higher education in Maryland (go Terps!) and was accepted into the prestigious Ringling Bros. Barnum & Bailey Clown College in Winter Park, Florida.

    A mediocre bassist, average drummer, and kickin’ country & blues harmonica player, he can often be found chasing trains with his son, The Spud. He’s a tater tot.

  • David East

    New Media Content Strategist

    After spending four years at North Carolina’s Elon University, David returned to his hometown of Richmond with a degree in Strategic Communications and a thirst for vengeance. An avid snowboarder, he turned a chance encounter with the owners of Glass & Powder Boardshop into a position with the fledgling Rocket Pop Media. In addition to his talent for assimilating a client’s voice, he is also the resident analytics alchemist.

    David spends his days listening to music released before his birth, running computer models for the coming zombie apocalypse on the machine he built from scratch, and waiting for George R.R. Martin to kill more of his favorite characters. David attributes his success to his blood caffeine level on par with the average commercial soft drink.

  • Jereme Yoho

    Art Director & Graphic Designer & Web Developer

    Hailing from Richmond, VA, Jereme graduated from VCU's Graphic Design department with a Bachelor of FIne Arts in 2009. Having spent four and a half years nurturing an immense love for typography, print, grid systems, design fundamentals, and overall geekery - it seemed a suitable course to pursue a career mixing design and another of his loves, web technologies.

    While he is one of our resident design junkies, he also shares a common fixation as some of the other staff members. Nicknamed "The Shredder", Jereme is often found on stage tearing it up with his band on guitar. When not melting faces and kerning type faces, he can be found enjoying some downtime with his Sugar Gliders and a good fantasy novel.

  • Jess Erwin

    Client Services Administrator

    Jessica is a Lynchburg native who graduated from Mary Baldwin College (one of the oldest all-female institutions in the South). Listed on the National Register of Historic Places, Mary Baldwin counts Tallulah Bankhead and Jessica Erwin in their list of notable alumni. But we wander.

    While studying as a Mary Baldwin Squirrel, Jessica focused on Communication with an emphasis on photography, graphic design, and film production. That led to a stint with Richmond’s ABC affiliate, WRIC Channel 8. After satisfying her inner news geek by doing everything from running cameras, to adjusting lighting, to stroking the talent, Jessica landed with us.

    When not operating as a “Jill-of-all-trades” here at Rocket Pop, Jessica reflects on her experiences in the hospitality industry by expanding her knowledge of craft beers.

  • Kevin Druff

    Web Developer

    Kevin is our resident Valley Boy. By that we mean the Shenandoah Valley.

    After growing up in the rolling farmland of Staunton, Virginia, Kevin sought higher education at Hendrix College in Conway, Arkansas. While the school recognizes and shares the Star Spangled Banner, Jimi Hendrix’s artistic interpretation of our National Anthem is not on the curriculum.

    After receiving a Bachelor of Arts in Politics, Kevin returned to Virginia, where he spent almost a decade working on web development and social outreach for a variety of political candidates and non-profits.

    When not at Rocket Pop Media, Kevin has a garden to tend, and chases Cooper, his baby boy. He has high hopes that young Cooper will inherit his joy for cooking, and Kevin’s wife hopes that her son will avoid public office.

  • Peyton Sorah

    Junior Designer

    Artist, cook, scavenger, farmer; these are all labels that could be applied to Peyton Sorah, if one thought that a label would stick.

    Peyton traveled to Baltimore’s prestigious Maryland Institute College of Art, whose halls have been graced by the likes of composer John Cage, photographer Walker Evans, printer Kenneth Tyler, and Abraham Lincoln (a colorful character, but not an artist). Though initially following a muse for painting, she quickly realized that her true passion was for the graphic arts. She came to Rocket Pop Media during her senior year as an intern, and upon graduating with her Graphic Design degree (and a full week of "Can we keep her?"), accepted a full position with us. So dreams do come true.

    Peyton keeps her feet on the ground and her hands in the soil by working at local farmer’s markets and making her own tomato sauce, sriracha and chive blossom vinegar, and by keeping our office stocked with fresh produce. When not farming or painting she can be found scouring yard sales and thrift stores. She also has two too many cats.

  • Scott Dickens

    President & Executive Producer

    Scott started in marketing, but quickly acquired a taste for his own ventures. In addition to working with Ziff-Davis, he has launched his own companies, bands, and has won awards for his retail businesses.

    In 2001, he founded Rocket Pop Media as a vehicle for video and advertising, for his own company and other Richmond businesses. Over a decade later, the company has grown to incorporate all forms of interactive advertising, linking web, mobile apps, video, and social media campaigns for local, regional, and national clients. Video has remained a key component, but Rocket Pop Media is now much, much more…and still his baby.

    Scott is a frequently requested speaker, addressing groups about topics ranging from social media, marketing, leveraging video, to personal challenges and small businesses. He loves working with his wife, Cara, and raising his son as a “city kid”. When not at the office, he can be found roaming Richmond’s Museum District. He has an obsession for technology, social media, and Apple products, and hopes to one day play guitar for Scarlett Johansson.