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Richmond, VA 23220
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Case Studies

It’s not enough to create something and set it free. Your brand is an organic, living thing. Your message needs to reflect its growth through the use of new media and old; through print or professional video, through arresting web design or interactive social media presence.We love telling your story in inventive and ingenious ways. We do this for one reason: to engage your clients as partners in the success of your business.

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  • Brendan Howard

    New Media Strategist

    We hooked Brendan because he was a sales manager for Hohner, and we needed harmonicas. We didn’t realize that he had a degree in marketing from VCU and had great experience in branding, strategy, and design. It helps that he plays sax, guitar, bass, and piano, and has gigged with ska, punk, hardcore, and rock bands. We’re kinda musical here at The Pop. Brendan is a veritable font of Seinfeld trivia, and has bowled a 267 – no small challenge. He’s also the second tallest Rocket Pop Media employee, and is tied for the most sarcastic. That’s a tough list to get on here.

  • Cara Dickens

    Vice President and Producer

    As the founding Vice President and Producer, Cara keeps the trains running. A vocal advocate for local businesses, she directs content, turnkey marketing, and advertising solutions for our variety of clients.

    Cara has a strong background in sales, leadership, and team building, and has an indomitable entrepreneurial spirit. She was a founding partner in Glass & Powder Boardshop, and helped grow that startup from a single storefront to an almost $3 million business. She has been honored with the Greater Richmond Chamber of Commerce “Impact Award," the Watersports Industry Association "Dealer of the Year," the Small Business Administration "Entrepreneur of the Year," the Virginia Lawyer's Weekly "Influential Women of Virginia," and was named the National Association of Women Business Owners' “Rising Star."

    Prior to launching her own businesses, she supervised hiring and training at several corporate and private restaurants and studied at Florida Atlantic University and Virginia Commonwealth University.

    A talented cook and devoted mother, she shares a passion for music and “Cara Pot Pie” with her husband, Scott, and hopes to one day swap recipes with Chris Cornell.

  • Chris Crews

    Copy Monkey

    After a lengthy tour managing burgers and beers, Chris left his career in hospitality to chase his dream of big words. As head copy-monkey and content manager, he creates and is editor for the various blogs, newsletters and articles produced at Rocket Pop Media.

    A former test-driver for Lawn Boy, Chris received higher education in Maryland (go Terps!) and was accepted into the prestigious Ringling Bros. Barnum & Bailey Clown College in Winter Park, Florida.

    A mediocre bassist, average drummer, and kickin’ country & blues harmonica player, he can often be found chasing trains with his son, The Spud. He’s a tater tot.

  • Jay Laiche

    Web Developer

    Jay is the lead developer here at RPM, though he is fresh out of college. Two and half years pursuing a design degree at Virginia Tech took a sharp turn when Jay took his first web development class and had found his true calling. He still plays around on Photoshop from time to time, but these days you'll find him rocking three monitors, headphones blaring and concentration deep into Sublime Text and Chrome Dev Tools. When not in "code land" as his boss would describe it, he enjoys rock climbing, mountain biking, hiking, and running.

  • Julie Ralston

    Graphic Designer & Web Developer

    We’ll admit it: We poached Julie from somewhere else – Her. She was steadfastly helming her own ship at Jules Design, creating beautiful media and web design, when she appeared as a blip on our radar. She also worked in visitor services at The American Civil War Center at Historic Tredegar, and that comes in handy when your office is in Richmond, Virginia. Julie’s only stumbling block in joining our team was her BS in History from Radford University. The boss, you see, is a Hokie. Julie has always had a thing for graphic design and created her first website at 13. Along the way, she’s developed her eye and built a loyal following of fans. She’s brought these things to Rocket Pop Media, and is eagerly sharing in our process. She won’t share her husband, Steven, or her dog Madison, but we’re wearing her down.

  • Lloyd Young

    Web Designer & Brand Strategist

    While born and raised in Richmond, designer and brand strategist Lloyd Young traveled to Olympia, Washington’s Evergreen State College for a photography degree. After working professionally in New York, she returned to Richmond, attended graduate school at VCU for interior architecture, and then had her “ah-ha” moment. It was the images and branding that moved her – not always the process. Over a few years of freelance work, she connected with several Fortune 500 companies through projects with The Mom Complex and Richmond’s Martin Agency. To keep fresh, she designs a logo a day (check out her instagram, @logoperday). She’s a parent to Paco, a loving pit bull mix, a friend to all whales, and sworn enemy to all jellyfish. And, yes, Lloyd is a girl’s name.

  • Scott Dickens

    President & Executive Producer

    Scott started in marketing, but quickly acquired a taste for his own ventures. In addition to working with Ziff-Davis, he has launched his own companies, bands, and has won awards for his retail businesses.

    In 2001, he founded Rocket Pop Media as a vehicle for video and advertising, for his own company and other Richmond businesses. Over a decade later, the company has grown to incorporate all forms of interactive advertising, linking web, mobile apps, video, and social media campaigns for local, regional, and national clients. Video has remained a key component, but Rocket Pop Media is now much, much more…and still his baby.

    Scott is a frequently requested speaker, addressing groups about topics ranging from social media, marketing, leveraging video, to personal challenges and small businesses. He loves working with his wife, Cara, and raising his son as a “city kid”. When not at the office, he can be found roaming Richmond’s Museum District. He has an obsession for technology, social media, and Apple products, and hopes to one day play guitar for Scarlett Johansson.