Brand Identity • Digital & Print Collateral • Event Marketing • Email Marketing • Social Media • Photography • Videography • Website Design & Development • Copywriting • UI & UX • Signage Package • Lead Generation • SEO • SEM • SMM
Eastgate Crossing is located along an important commuter corridor in Chapel Hill, North Carolina. It serves the local community and enjoys strong support from its proximity to the campus of the University of North Carolina. Anchored by a Trader Joe’s and Ulta Beauty, it offers a mix of retailers, eateries, and fitness and service businesses.
Chapel Hill has long moved forward with a comprehensive plan for their growing community. Federal Realty partnered with the town to rename the shopping center’s access road “Eastgate Crossing” to symbolize its historic service to Chapel Hill. The logo, branding and color palette reflects the vision of this comprehensive plan and the importance of UNC to the local economy. In addition to emphasizing this branding with onsite signage, we created a fun, light and airy look for e-blasts, graphics for social media, and in targeted ads in central North Carolina periodicals.


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