Safe Harbor Shelter offers comprehensive services to people who have experienced sexual and/or domestic violence. By collaborating with partners throughout the Greater Richmond area, they offer educational counseling, court advocacy, and emergency services to individuals and families. Safe Harbor believes that everyone deserves happy, healthy relationships.
Mission:Change The Conversation
Conveying a compassionate tone is hard. The original Safe Harbor site conveyed a tone of fear and harsh warning. Their website was confusing, and difficult to navigate. Safe Harbor came to us to re-tool their image to focus on positive reinforcement and compassionate messaging.
In order to transform the tone to a more positive outlook, we opened up the design with fewer confinements and borders, creating more visual openness with less busy content. We created a warm, welcoming look, with easy, simplified navigation to convey quick calls to action (for those in need) and positive messaging to keep the site hopeful and upbeat. Color design and positive content, combined with large, pleasing imagery, convey a message of sensitivity to emotional crisis, inviting people into a “safe harbor” during a personal storm.
DON'T TAKE IT FROM US
"It is wonderful to have a website that reflects our agency so well. I proudly share our web address and enjoy the freedom of being able to update and post on our site. Thank you Rocket Pop!" - Angela Verdery