When entering into a new relationship, you ask questions to find the compatibilities between you and a prospective partner. Do you prefer the beach or the mountains? Dog or cat person? Thai food or naw? Windows or Mac?

As a photojournalism student, I became acquainted with a number of programs and systems that helped you capture and edit photography, audio, and video. It was there that I blissfully entered into a relationship with Apple’s Final Cut Pro.

For those of you who may not have met my first video editing love, Final Cut Pro is a non-linear editing software that has grown through several versions over the years. For many of my school projects, I used my lovely – Final Cut Pro 7.

Sometimes having a camera has perks, like meeting Senator Tim Kaine.

We were in love, but then Final Cut changed. It was no longer the software I had fallen in love with.

Apple introduced its latest version – Final Cut Pro X. It seemingly “dumbed down” the software, perhaps in an effort to make it more user-friendly. It could only be used on a Mac, and lacked much of the power and control available in Pro 7. To make matters worse, the things I’d grown to love about Pro 7 weren’t compatible with Pro X. Projects that I’d worked on in Pro 7 were dead in Pro X.

And I wasn’t the only one heartbroken. The editors at Conan O’Brien put together a satirical video to show their displeasure.

When I graduated I came here to Rocket Pop Media to work as a photographer, videographer, and video editor. I wondered if I would be able to overcome my distrust of my old flame. When I first started, we talked a lot about movies. Like me, folks at Rocket Pop are big fans of the movies of the Coen Brothers. From Raising Arizona to O Brother Where Art Thou, their use of editing tools is integral to their films. Films like Fargo and True Grit use color palettes like members of the cast. Editing for scenes in The Big Lebowski and No Country for Old Men is every bit as important as the dialog.

Know what the Coen Brothers did? They broke up with Final Cut Pro X and started a relationship with Adobe Premiere Pro. Was it time for me, too, to start seeing someone else?

Shooting for a Rocket Pop client with Zach Wish.

Entering into a new relationship is always hard. Where were our differences? What were our likes and dislikes? Were we compatible? Fortunately, with some experimentation and a few tutorials on Lynda.com, I quickly grew comfortable with my new partner. Old habits die hard, but I found my Final Cut shortcuts quickly replaced with new ones.





Here are some of the things that made me fall in love again:

  • Premiere Pro is powered by a 64 bit GPU Mercury Playback Engine. What does this mean? It renders images and offers smooth playback without stealing usable memory from your operating system.
  • You can mix devices, formats, sizes, frame rates and more without extra rendering or transcoding.
  • It talks openly with other Adobe products, so you can move from After Effects to Photoshop to Illustrator, saving you time and disk space.
  • It uses Adobe’s Creative Cloud, so you can maintain your favorite settings and shortcuts, share easily with others, and always have access to the latest toys and updates.
  • It doesn’t discriminate against others. It is equally comfortable in Windows or Mac systems.

I’ll always look back fondly on my time with Final Cut Pro. It helped me to grow as a videographer. There are no hard feelings between us, and I wish it well. But I have a new love now. It agrees with me, it teaches me, it holds my hand when I need it to.

Best of all, it doesn’t complain when I leave vegan leftovers on the editing desk.

Mallory Bracken is our newest Rocket Popper, an avid photographer, traveler, and proud vegan.