Here at Rocket Pop Media, we were most fortunate to be able to attend Richmond Unite’s inaugural endeavor to ‘disrupt’ the thinking of Richmonders and the world.  Richmond Unite is a non-profit organization based here in The River City whose purpose is to ‘augment the program funds of other non-profits that improve the lives of the Richmond area youth.’  The funds from the event were dispersed among forty of the city’s children-oriented organizations.  Long story short, they do great things for the future of this city.  And we love that!

Initially we were a little unsure about the way ‘disruption’ could be used as a positive force, but by the end of the day we had learned the idea is at the very core of entrepreneurialism, social change and really, life.  Still a little confused?

Andy Stefanovich described how not only is disruption a wonderful thing, but that it is something that must be demanded!  Disruption is using creativity to get results.  It is the designing of a moment, instead of letting a moment happen to you.

Jeff and Joey Anderson, the founders of Bio Taxi talked about how they wanted to ‘disrupt’ the idea that a cab service had to be unreliable, discourteous and non eco-friendly.  The two men, in their early twenties, use grease from local restaurants to fuel their bio-diesel cars (which have iPads in the back!  Right up our alley!).

Eleven-year-old Mary Margaret O’Neill and her father spoke about how they truly believed that children really can make a difference in the world.  And we do mean the world.  This father-daughter duo has started a revolution among the world’s children, raising money and awareness that has to be seen to be believed.  (Audible sniffling was heard at the end of their presentation.)

As if the day hadn’t been exciting enough, things quickly turned to frantic when the keynote speaker arrived.  Sir Richard Branson, who needs no introduction (although he did get one by the mayor) shared the various ways in which he contributesto the entrepreneurial and charitable worlds alike.  His talk was enough to make the meekest person in the world believe they could takeover the world.  Throwing his two catchphrases around; “Screw it, let’s do it” and “Let’s do business like there is a tomorrow” like wildfire, he certainly caused a disruption of epic proportions!

On and on the day went, filling our heads with ideas of innovation and altruism.  The best way to describe the effects of this event would be to say that all of our preconceived notions were shaken.  The way an obnoxious kid kicks over a perfectly built building-block tower and the pieces fly into the air.  Those blocks were our apprehensions of ‘how to be.’  How to be better, how to be creative, how to just do good.  And now the blocks landed at our feet, disassembled and rearranged.  But it is in finding the best solution to recreating our ideas, that was the goal of the day.

We also attended the after party, featuring Sir Richard.  But what happens at the VMFA stays at the VMFA.