Lex’s of Carytown is one of Richmond’s most treasured independent clothing retailers, proudly providing prom & homecoming dresses, ladies formalwear, and casual fun clothing to the city’s “in the know” crowd.   Rocket Pop Media today launched the new lexsofcarytown.com website, with all new dresses in the catalog, a blog, and a fresh, open, airy logo design that updates the iconic brand without losing the character of what makes them special.

One of Richmond’s most celebrated independent retailers, Lex’s of Carytown opened in 1996. Owner Lisa McSherry has spearheaded countless community efforts during her years in business. She has served as President of the Carytown Merchants Association, on the Board of Directors for the Richmond Retail Merchants Association and as Committee Chair for Cure by Design to name a few.

Lisa’s entrepreneurial spirit, combined with her passion for the fashion industry, led to the concept for Lex’s of Carytown. Lex’s honors Lisa’s beloved father with the use of his name.  As Lisa likes to say:  “Why blend in when you can stand out?”  And standout she does, in a very good way.

Visit the new site here or simply stop in their store in Carytown.