At a time when technology-based companies seem to come and go like a neap tide in a coastal backwater, we’re celebrating a pretty significant milestone: Rocket Pop was founded 21 years ago.
Your logo is not your “brand”. Your “Brand” is the sum of all of your parts. It’s the logo. It’s your website. It’s your mission and your vision and the values that you espouse. Your brand is the experience customers have when interacting with your team. Your logo should reflect that.
Fonts make or break your design, and your brand identity.
It isn’t any secret to anyone that the past 18 months or so have been painful for everyone. Our team, however, is busier than ever…and growing.
The team at Rocket Pop comes from a variety of backgrounds. Between our histories and the relationships that we’ve created over the years, we’re able to add extra value to our work for clients.
“Can’t I just buy some stock photography?” Sure, you could. But your customers and clients are smart. Quality counts, professional images sell, and your customers know the difference.
As a copy monkey, I live for a clever bit of wordplay or a smidgen of snark. But I follow a couple of basic rules for employing humor for our Rocket Pop clients.
You might not think much goes into color usage in branding. The power of color, much like the power of love, is a curious thing.
At Rocket Pop, we’re impatient by nature, and like to get to the heart of things in as few steps as possible. For this reason, we build websites following the principles of Intuitive User Interface Design.
A Google review is your customer’s first impression of your business from an outside perspective. Good words travel well. Bad ones travel faster.
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