When Keep Virginia Beautiful (KVB) was launched in 1953 it was the “Virginia Anti-Litterbug Council.” Keep America Beautiful (KAB) was founded later that same year and used KVB as the model for a national campaign. Three years later, KVB dropped the “Litterbug” and re-emerged as the voice of Virginia’s natural and scenic environment.
Mission:Awaken A Sleeping Giant
Fast-forward to the millennium, and the 55-year old Keep Virginia Beautiful had fallen dormant and existed in name only. At the end of 2008 we were invited to meet with regional affiliates of KAB, the state of VA, and concerned corporations to reinvent KVB.
We developed a marketing plan that included a fresh logo, website, social media, email marketing, and video. The new website is designed as a social network for KVB partners, affiliates, participants, and concerned citizens. Users are encouraged to join or follow groups or individuals, post events, receive notifications, and share their thoughts. We use these features to establish and maintain ongoing relationships with school, government, and environmental groups.
One of our first initiatives was to introduce a record-setting “30 Grants in 30 Days” campaign, empowering smaller communities with a statewide voice that was previously unavailable to them. Coca-Cola and Walmart jumped on board in a campaign to put “neck ringers” on Coke products in Walmart stores statewide announcing the “new” KVB and its mission.
By building on heritage, we’re able to showcase KVB as a social media prototype, leading all KAB statewide affiliates in Facebook and Twitter engagement with over 2000 active users sharing, tweeting, and following.
Don't Take It From Us
"KVB would not be where it is today without Rocket Pop Media! Our new social networking website is state-of-the-art and is our primary communication and outreach tool. We truly appreciate Rocket Pop Media for all of their creativity and out-of-the-box thinking. KVB will benefit for years to come." - Michael G. Baum