The Rite of Writing Right
It was a recent headline that started my mourning period for writing. Continue Reading
ARTICLES BY AUTHOR
“Maybe a little fat” and Other Social Media Failure Stories
As soon as the words leave your mouth you know that you’ve made a mistake. Continue Reading
Some Nice Press in Work It Richmond
Nice profile of the shop in Work It Richmond. The bosses did a great job of sharing our style. Continue Reading
SOPA is DEAD. Long Live SOPA?
So the Internet has spoken and SOPA is dead. On the Wednesday before the actual vote, several websites went dark or put up banners that allowed you to contact your representative. Google, who put a black swatch across their ubiquitous … Continue Reading
Why Does SOPA Suck and Why Should You Care?
The Internet is the most open and robust means of communication in the world. The SOPA bill itself is seemingly innocuous. It seeks to provide protection to the owners of copyrights against web sites that sell goods and intellectual property … Continue Reading
6 Degrees of What? Open Graph Sharing, That’s What.
You’ve no doubt played the game before: Six Degrees of Kevin Bacon. Name an actor and connect him to Kevin Bacon in 6 steps or less. At RPM, we play a version of this: All Roads Lead to Zappa. Continue Reading
Who Does Your Reading For You?
Do you use an aggregator to get your news? Maybe it’s Facebook? Maybe you just follow the links from Twitter? In our new day of being ultra-connected there are a million options out there. We turn to the news on … Continue Reading
In Memoriam: Christopher Hitchens
It was with great sadness that I greeted the passing of Christopher Hitchens. I have the occasional release in flights of prose, either here or through the voice of various clients, but the sum of my output is relatively prosaic. “Things were finally back to normal, on Cannery Row. Once more, the world was spinning in greased grooves.” Now THAT’s writing. Continue Reading
Got Music? Spotify does.
We burn through some valuable office time here at Rocket Pop talking about music. Guitar players, drummers, bassists, a couple of bands, and some Glee fans, all in a very small office. There is generally music playing in the background … Continue Reading
Is Your Marketing Inbound or Outbound?
Did you ever walk up to a store and you can’t seem to get in? You can see all of the beautiful merchandise. People are milling around, browsing. You actually make eye contact with a store employee, but no matter … Continue Reading