If you type in “When is the best time to” on Google, the first thing that pops up is “post on Facebook.” If you’re reading this now, you probably have the same question or have had it at some point during your social media adventures. So when is the best time to achieve social engagement? You can read other people’s opinions all you want, but what you really need to know is how to find the information you need to make your own opinion based on your own customer’s needs.
Here at Rocket Pop Media, I manage a handful of our client’s social platforms. And like every business, each business’s audience gets on the interwebs at different times of the day and different days of the week. So here is where I introduce you to your new best friend, Facebook Insights. As far as getting in the heads of your viewers, Facebook does it right. Twitter and Pinterest have built in sources for analytics as well, but Facebook insights can tell you everything from the age of your audience to the time of day they are most actively engaging with Facebook.
How to Find the Best Time to Engage with Fans on Facebook
- The first thing you’ll want to do is log into your business’ Facebook page and click the “See Insights” button in the top right corner of your screen. Once you’ve done this, go ahead and click on the “Posts” tab.
- Once you’re under the “Posts” tab, the “When Your Fans Are Online” tab should already be selected. You’ll see something like the graph below. The bars that run horizontally across the top of the graph tell you how many of your fans were actively online that day, Monday through Friday. This will give you an idea of what days of the week give you the biggest chance of your message being seen by a larger amount of your fans. If you have a big promotion or an important message that you’re planning to spread that week, shoot for those days.
- Looking at the graph under those bars, you’ll be able to decipher what the best time for you to post is based off your fans Facebook activity. The grey area gives you the average times for the whole week and the black line changes according to what bar you hover over overhead. As you can see, this specific client’s graph shows that the best time to post is around 9pm.
- Take this with a grain of salt. You don’t want to just post at this time, especially if you’re posting more than once a day. The last thing you want to do is bombard your fans with too much information and scare them away. It’s usually recommended to space your posts with at least 2 hours apart, 3 if possible. Figure out what the next best times of the day to post are and schedule your posts accordingly.
Don’t get me wrong, timing isn’t everything. You also need to figure out what kind of content works best for your particular audience, add variety into your posts, and engage with your audience if you expect them to engage with you. But timing plays a big part in getting seen. It’s the backbone behind everything else since nothing will work if no one is seeing your content. So keep these steps in mind the next time you are going back and forth on scheduling a post at 12pm vs. 3pm.