Since most carriers require a 2-year contract, it’s important to do a little research before making a long term commitment to a phone (two years is a long time in the mobile phone world!).  You must ask yourself which qualities are most important to you in a phone – data speed, camera quality, user interface, etc. Once you’ve got it narrowed down, you’ve got a tough decision to make: Android or iPhone?

Apple has been a pioneer in the Smartphone industry since the original iPhone release in 2007. However, the Droid is now proving to be a formidable opponent.

When it comes to usability and interface appeal, most experts agree that the iPhone4S is superior. However, if lighting-fast downloads and speedy Internet browsing is what you’re after, Android is the better candidate. The gang here at Rocket Pop Media use both.  Here’s a quick list of each device’s strengths!

iPhone Pro’s:

  • Ease of use. The iPhone’s sleek and simple interface is super easy to navigate and the Apps look more polished.  Not to mention its smooth scrolling ability and page-pinching features that the Android hasn’t quite mastered yet.
  • More Apps (not by much, but Apps are usually released exclusively or first for the iPhone)
  • The iMessage feature is an instant-message style of texting that allows other iPhone users to see when you’re typing and when messages are read (think BBM.) Not a feature you can’t live without, but definitely cool.
  • Siri: the voice-controlled assistant that can help you in various ways, from scheduling appointments to sending emails. Android has came up with some alternatives, but none have proved to work as well as Siri. And, she’s funny.
  • iTunes integration: your Music library syncs automatically to your iPhone when you plug it in to your computer, and changes to either one can transfer easily to the other.

Android Pro’s:

  • 4G Speed: The wait time for loading a YouTube video or checking your Facebook is cut in half on the Android. Most Android phones operate at over 10 Mbps, while the iPhone only reaches 5.3 Mbps.
  • Social Networking Integration: the Android allows you to post to Facebook, Twitter, LinkedIn, Flickr, etc., straight from your phone (rather than going through the app.) On the iPhone, only Twitter is integrated.
  • Bigger screens: this is strictly a personal preference for those who enjoy the variety of screen sizes the Android collection has to offer.
  • GPS navigation: as opposed to the birds-eye-view only iPhone Maps, the Android gives you turn by turn directions from a drivers-seat perspective.

We may never be able to determine a clear-cut winner in the Smartphone race. Both phones have their strengths and weaknesses and cater to different needs. Do your research before choosing which one will make itself at home in your pocket, and you should be good to go. After all, they both make calls. And isn’t that what phones are for?