Disco Sports

Planet Disco Sports
Disco Sports is a local family-owned sporting goods business that caters to participants in team sports and sells licensed goods for sports fans.

After 40 years of homegrown marketing efforts, Disco Sports was ready for a new approach.
Mission:Renovate A 40 Year Old Brand
We created a new “corporate but cool” web design with a focus on clean navigation and reinventing the site as a hub of team sports information, schedules, and scores in the Richmond, VA market. It includes a fresh, new look for an established logo, and invites users to share events and pictures. We integrated RSS feeds and Facebook connectivity to transform the site into a hub for interaction on social media networks. Finally, we produced an HD video profile that told the family-focused story of Disco Sports and their unique value to the community.
New Facebook, Twitter, and YouTube landing pages were introduced, where we continue to interact with Disco Sports fans and followers. This consistent outreach fuels communication with a wide variety of Richmond’s amateur athletes and sports fans, keeping them engaged daily with Disco Sports.
Don't Take it From Us!
"We love the work Rocket Pop does for us.  Our corporate video, our commercials, our website, our social media...they do it all!" - Karen Lynn

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Disco Sports

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